![]() ![]() Fun Fact: “MAC” is an acronym for “Makeup-Art Cosmetics.” What are MAC Cosmetics weaknesses? ![]() “We’ve never taken makeup too seriously.” Toskan once told The New York Times, “It’s something to have fun with.” It’s an admirable approach to beauty as well as business.īest Known For: Providing makeup-artist quality products at reasonable prices. Why is MAC Cosmetics so popular?īut as serious as their business ethic is, the biggest reason for M.A.C.’s success is their jovial approach to beauty. It’s business 101, and the beauty industry is 445 billion dollars strong (and growing). Same goes for Estée Lauder, Shiseido, P&G, and more. The big beauty conglomerate L’Oréal owns budget labels like Garnier and Essie, and more luxe names like YSL and Lancôme. We aren’t just about the pigment, the formula, and the product. At MAC, we believe that living, breathing luxury brands will have a longer shelf life than those that sit pretty on the shelf.
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